What is RealDEER?

The history of RealDEER began with an avid hunter's search for the real thing and recent university research about chemical communication and physical attraction among whitetail deer.  With this in mind, our goal was to develop a lure that has the exact smell of a live deer.

The natural smell of a live deer is much more than the smell of urine and actually comes from the glands of deer.   These glands are located on various parts of the deer's body and produce natural aromatic compounds that adhere to the hairs on the gland.  These very special gland hairs have been designed by nature to be the perfect scent absorbing, scent holding medium and contain the very same compounds and smells that deer use for personal identification, scent marking and recognition.  In other words, these glands give the deer their own individual smell.

The real secret to producing the smell of a live deer is to immediately seal and deep freeze these compounds and smells once removed from the deer.  (This is much like what hospitals do to preserve human tissue and it is the only way to perfectly preserve these volatile compounds.)  But, we don't stop there.  We make sure it is kept that way until it reaches you.   The end result is the perfect deer attractant.

When deer smell RealDEER they actually think they smell another deer, not deer urine, and their reaction can truly be amazing!  Deer are attracted to and seek out other deer and the only thing that smells like a deer is a deer with all of its naturally occurring smells.

Keith Shannon

Past Theory vs. Present Knowledge

For years we have been led to believe that deer communicate primarily through urine and that by using it we could attract deer.   Did you know:....

Ammonia is a product of decay and is not natural in the animal world!

Deer have never smelled that rank ammonia odor sold in bottles

Fresh urine actually smells very mild and mellow!

According to the University of Georgia, deer urinate nine times a day, on average!  40 deer per square mile yields 11 gallons of urine per day!

According to studies by the University of Georgia, even fresh estrous urine was not found to be significantly more attractive to deer than....water!